Joseph shop Sloane Street

London

1989

Realization

Image by: EJAL

This was a retail unit on three levels of a very limited size. The main element of the brief was to find a unifying element that would entice the clientele to move around the shop. The problem with any public space on different levels is twofold: on the one hand we have a simple unwillingness to overcome physical obstacles, and on the other, perhaps, a reluctance to discover what we cannot immediately see. 

The search for a connecting feature resulted in the design of a glass staircase that was practically a light ‘sculpture’, channeling the light from the very top to the very bottom. For the sake of speedy construction the staircase was designed as a kit of components to be assembled on site. The treads were used as a structural element and were suspended off the balustrading. The walls were finished uniformly in grey plaster, and furniture and fittings were manufactured from stained maple.

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Boodles Flagship Store