This particular scheme for Joan & David was to be their flagship London store, in the high-profile location of New Bond Street. A large corner shop window not only provided magnificent display potential but also allowed daylight to penetrate into the interior of the site. The two levels of the retail unit are connected by a sculptural glass stair, whose treads are supported off the structural spiral core.

The floor is clad in a light limestone tile, which is complemented by the warm stained-maple furniture and the vertical, pivoted louvred window panels. The shoe display is arranged on illuminated glass shelves, whilst the clothes are arranged in a group of niches. These allow each element of the collection to be displayed independently. Purpose-designed sofas are covered in a natural shade of leather. A long display counter doubles as the cash desk, and a matching display cabinet is used for accessories and costume jewellery.

Image by: EJAL